Archive for April, 2008

So why now?

The retaurant and pub trade has come under much scrutiny in the last year or so. Hundreds of establishments have been forced to stop trading and close their businesses. Why? The press has printed numerous articles blaming everything from the smoking ban to cheaper prices meaning even stiffer competition from the supermarkets. The Telegraph recently claimed up to four village pubs a day are closing down. In the same article they say that the industry is facing the lowest beer sales since the Great Depression.

It\'s been almost a year since punters first started seeing these signs in pubs ans restaurantsLancashire Evening Post ran a front page story on Wed May 7th claiming more than 20 Preston pubs are set to go in £1.7 million sell-off. However the LEP claims the closures will not be down to the smoking ban or even low priced competition in supermarkets. Instad it seems the problems are thanks to high taxes and soaring costs.

Pub bosses have said to be forseeing trouble ahead for sometime and have no issued a stark warning that in three years the traditional local pub could die out. Soaring costs of alcohol have caused the landlords to start other money making schemes. For example the landlord at the Plunginton Hotel has set about making money from his bowling green claiming that alcohol prices have left little room to make a profit from. Other money making shcemes in the North West have seen barber shops and even laundrettes installed into them!

So why, has my brother chosen now to set up his own business? Gareth says: “I like a challenge!” He’s not wrong there!

“What’s the point in running an already successful business - someone else’s business, helping and maintaining their business and not seeing the benfits yourself, when you can put what you have learnt into your own business and learn even more along the way.” Gareth Higgins – pub/restaurant landlord

A major problem, it seems, is the smoking ban. Despite many restaurants and pubs providing heated areas for the smokers it is having an affect. People don’t like to be made to feel like lepers but unfortunately being sent outside everytime you spark up is making the smokers grumble.

 Smoking area

“You have to look at the positives. Ok, so the smoking ban is making people think twice about drinking or eating out – but on the other hand the customers who keep coming back appreciate the lack of coloured walls stained by smoking, or the taste of smoke on their palette as they eat. We have just been through the winter. The grumbles are not so much about going outside – but the weather outside. It’s nearly summer – people like to sit outside then anyway. If you keep looking at the negatives, the odds are your business will be closed before the beginning of 2009.”

Some pubs still dont have smoking areas

Advertising advertising advertising

So, my brothers restaurant has been open for nearly 5 months.  And a lot has happened. Last time I wrote it was just before Christmas and  was heading back to Wales for my xmas ‘holiday’. Otherwise known as a working holiday.

As we all know you cannot plan when a place comes available. Considering his timing wasn’t fantastic and he missed the Christmas bookings he had a busy December. Curiosity won him customers and the the best part… they keep coming back! Local people were dying to see how he’d change it and the main thing… if the place had been shown the luxury of a mop and bucket!

The old men, sorry I mean the ‘regulars’ came to prop the bar up and despite their grumbles about the lack of tv and how “Jayne and Pete wouldn’t have done it like that” they have warmed to my brother. As it turns most of them were friends with our Taid and so he’s proved himself to be a ‘local lad.’ Jayne and Pete are of course the old owners and have now moved to a different place in the next village. On the opening night they claimed the ‘food wouldnt work’ however, most of them have been in for a meal and are now not just regular drinkers but regular eaters to… so much for it not working then??

 Despite it being his first Christmas and the late opening date, Gaz wasnt happy. “We need more custom.”

So Gareth decided more advertising was the way forward. He used his old contacts at the local newspapers and placed adverts in there. A few days later came the call with the mardy voice. “How do you fancy helping me out with a little leafleting?” A little leafleting? Yeh ok….. 4000 leaflets later I was still delivering!

But it was worth it. The leaflets worked, new customers were coming out of his ears and old customers were still coming back. A review has recently been written by a secret shopper. A raving review with high compliments aplenty and one half soaked negative… and only a gesture im sure to try to level the review out. The music was slightly too loud… but the reviwer admits they were sat under a speaker.

In my opinion if thats the worst thing they can say… they are not doing bad… in Gareths opinion… it’s GOT to be better!

Now he employs someone to do the leafleting and he has regular adverts in the local newspapers. Advertising has definitely proven key.